Broadcast, streaming, social
Commercials
Spots delivered to spec, on schedule, with sixteen years of agency and studio work behind the camera.
Most of Paul's sixteen years have been spent shooting commercials for agencies, studios and production companies. Fire Plug exists so brands can hire that directly.
We shoot to broadcast spec and deliver the whole family of versions — hero, cutdowns, verticals, and whatever the media plan turns out to need after it changes.
If you already have an agency and boards, we will execute them faithfully. If you do not, we will build the idea with you first.
What's included
- Development
- Boards, shotlist, and a schedule you sign off
- Crew
- Small unit to full commercial crew, sourced locally
- Aerial
- Licensed drone unit on the same call sheet when the spot needs it
- Post
- Edit, colour, VFX cleanup, graphics, sound
- Delivery
- Broadcast masters, cutdowns, 16:9 · 1:1 · 9:16
Often used for
- Broadcast and streaming spots
- Paid social campaigns
- Product launches
- Retail and seasonal campaigns
- Sponsorship and partnership spots
Questions
The things people ask first
Do you deliver to broadcast spec?
Yes — broadcast-compliant masters plus whatever cutdowns and aspect ratios the media plan needs.
Can you work to an agency's boards?
Yes, and often do. We are equally comfortable executing a locked board or building the idea from scratch with an in-house team.
How many shoot days does a spot take?
Most single spots are one to two days. Multi-market or multi-product campaigns run longer, and we will map that out before anyone commits.
Do you handle talent and casting?
Yes — casting, usage and releases are part of pre-production.
Also
Other services
Aerial & drone cinematography
Licensed, insured aerial flown by a working DP. Standalone hire or on the same call sheet as the main unit.
Learn more →Brand films
The anchor piece a campaign hangs off — concept, shoot and finish, made as one job.
Learn more →Documentary
Founder stories, origin films and long-form branded documentary — small crew, cinematic result.
Learn more →Interviews & testimonials
Multi-camera interviews and testimonials with broadcast audio and same-day selects.
Learn more →Product cinematography
Tabletop, macro and motion control — for when the product has to look expensive and repeat exactly.
Learn more →Tell us what you're making
A brief, a deadline, or a rough idea. We'll come back with an approach and a budget.