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The anchor piece

Brand films

Longer-form storytelling that carries a brand's voice and gives a whole campaign something to hang off.

A brand film is the piece everything else gets cut from. It sets the tone, it is what you show in the room, and it is usually the thing people remember about a campaign a year later.

We make them end to end — treatment, casting, locations, crew, shoot, edit, grade and versioning — so the film that arrives is the film that was pitched, rather than something that changed hands three times on the way.

The look is the point. Paul shoots every job himself, and sixteen years of commercial and broadcast work is what you are hiring, not a production coordinator with a vendor list.

What's included

Development
Concept, treatment, moodboards and shotlist
Pre-production
Casting, locations, permits, scheduling, budget
Production
Full crew or small unit, plus aerial where it helps
Post
Offline edit, colour, sound pass, graphics
Delivery
Master plus every cutdown and aspect ratio you need

Often used for

  • Founder and origin stories
  • Manifesto and positioning films
  • Product launches
  • Recruitment and culture films
  • Investor and sales films
  • Campaign anchor pieces

Questions

The things people ask first

How long does a brand film take?

Four to eight weeks is typical from first call to delivery — roughly two weeks of development and pre-production, one to three shoot days, and two to three weeks of post. Faster is possible when the concept is settled and the schedule allows.

Do we need an agency?

No. A lot of our work now comes directly from in-house marketing teams. If you have an agency we will happily slot in underneath them; if you do not, we will do the thinking as well as the shooting.

What does a brand film cost?

It depends almost entirely on crew size, shoot days and how much post is involved. Tell us the idea and roughly what it is worth to you and we will come back with an approach and a number rather than a rate card.

Can you work from our existing brand guidelines?

Yes — and it makes the job easier. Send whatever exists: guidelines, previous films, the decks you use internally.

Tell us what you're making

A brief, a deadline, or a rough idea. We'll come back with an approach and a budget.

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